THREE TEAMS, ONE NETWORK
I wrote this spot as a manifesto that unites the voices of the network's three main teams (the Bulls, Blackhawks, and White Sox), real Chicago fans, and Chicago Sports Network itself. The through line is one of grit, unwavering obsession, and pride.
This TV spot was a major part of the overall campaign, “Where Chicago Comes First”, which won a Platinum Muse Award.