After winning both new business pitches for Mr Pibb and Fresca, Coca-Cola trusted our team to handle the social content creation for an entire suite of their brands: Mr Pibb, Topo Chico, Hi-C, Honest Kids, and Fresca.

Our small but mighty creative team not only developed the concepts, but had a major hand in the creation of these posts. (Including a sneaky cameo here and there.)

Here’s a taste of what we’ve brought to each brand so far.

MR PIBB

Mr Pibb has been a fan fave since the 1970s, but took a (brief-ish) hiatus for 24 years before its triumphant return in 2025. That gave folks plenty of time to create lore, speculate who Mr Pibb actually is, and develop a serious craving for a bold kick of cherry. It was our job to showcase Mr Pibb’s playful personality in a simple, social-first way.

TOPO CHICO

Topo Chico’s roots run deep. Since 1895, they’ve embraced their brand’s heritage and in turn have been embraced by culture. Artists, dreamers, culinary adventurers, road trippers, midnight explorers - those who value taste and craft also value Topo Chico. When it came to their social presence, Topo Chico wanted to hero their Sabores line—so we aimed to show flavorful snapshots and candid moments with Sabores at the forefront.

HI-C

Ask any kid (or full-grown adult) and they’ll tell you that Hi-C is the quintessential beverage of childhood. And Hi-C understands that. They’re all about embracing nostalgia and finding ways to bring fun and flavor into everyday life, no matter your age. On their social, we explored ways to weave in the old & new and showed how Hi-C shows up for moments of play.

HONEST KIDS

Honest Kids is known as the better-for-you apple juice that parents can feel good about giving their kids. But they’re also known for totally embracing the honest side of parenting. Their social presence is not here to judge or lecture parents—we KNOW they get enough of that pressure already. We tell stories through realistic parenting moments that our audience can relate to.

FRESCA

Our team’s foray into the Coca-Cola brand family started with our pitch for Fresca. We decided to build upon its reputation as an elevated sparkling beverage and take it to new heights with a contemporary audience. Our platform was grounded in "taking a breath of Fresca air” - put simply, showing how Fresca could help elevate moments of calm into ones of delicious tranquility. These are pieces of spec social that we created for the pitch, and what will soon lead us into fresh social content for their brand.

SPECIAL THANKS TO:

  • SVP, Group Creative Director - Jeff Beck

  • VP, Creative Director - Stacy Burghardt

  • VP, Creative Director - Priyoshi Kapur

  • VP, Creative Director - Jackson Ozark

  • Creative Director (Copy) - Hannah Lorentzen

  • Creative Director (Copy) - Shada Cook

  • Creative Director (Art) - Natalie Fiacco

  • Associate Creative Director - Andreas Aristides

  • Associate Creative Director (Art) - Cora Rivera

  • Senior Art Director - Harrison Keeler

  • Copywriter - Audrey Hansa

  • Junior Art Director - Aleyna Prehn

  • Social Media Strategist - Mike Neimczyk

  • Strategy Director - Brianne Johnson

  • Strategy Director - Zac Kortez

  • Junior Social Strategist - Rhea Jain

  • EVP, Head of Client Services - Ashley Rosenow

  • Account Director - Michael Pluszczynski

  • Account Manager - Tommy Boyd

  • Account Executive - Quinn Redecker

  • Senior Content Creator - Graham Chapman

  • Senior Creative Editor - Matt Glover

  • EVP, Head of Production - Jason Georgen

  • Associate Producer - Paige Pucel