THE IDEA:

We partnered with legendary mega-producer Timbaland to create custom music remixes—and pressed them onto uniquely bite-sized 3” mini vinyl records, complete with real wax ink.

And the story grew from there.

NOW, LET’S TAKE A DEEPER DIVE.

A LOOK INTO SOCIAL

We teased the drop of Babybel Mini Wax Tracks with some mysterious social.

And then we officially announced the drop of Babybel Mini Wax Tracks—where you could enter to win the limited-run vinyl on our microsite and stream Timbaland’s remixes on Spotify.

WE SNAGGED A FEW AWARDS, TOO.

2026 Clio AWARDS

1x SILVER

2x Bronze

• AUDIO - Sonic Branding (Silver)

• AUDIO - Other (Bronze)

• AUDIO CRAFT - Music (Bronze)

Here are a couple of the highlights. Click the logo to view in full.

SPECIAL THANKS TO:

• President: Kat Ott

• Chief Creative Officer: Frank Dattalo

• Chief Strategy Officer: Chase Cornett

• SVP, Group Creative Director: Brett Terblanche

• VP, Creative Director, Art: Priyoshi Kapur

• VP Creative Director, Copy: Josh Parmenter

• VP, Creative Director, Copy: Stacy Burghardt

• Associate Creative Director: Andreas Aristides

• Copywriter: Audrey Hansa

• Art Director: Aleyna Prehn

• VP, Design Director: Hayley Jungmann

• Senior Designer: Korey Adams

• SVP, Group Account Director: Christie Packer

• Account Director: Emmie Madsen

• Account Manager: Ruthie McKee

• Strategy Director: Brianne Johnson

• SVP, Group Strategy Director: Claudia Reeder

• Strategist: Chanyce LeDay

• EVP, Head of Production: Jason Georgen

• Photographer: Graham Chapman

• Senior Creative Editor Editor: Matt Glover

• Print Producer: Susan Green

• Studio Artist: Karl Petrovich

• Associate Producer: Paige Pucel

• Head of Music Production & Partnerships: Lily Shallow