CRAFT IS KING

A deck of cards that celebrates the power of craft.

Every year, the Chicago-based agency Tom, Dick & Harry creates their own unique holiday gift—and they put me to the task of developing the concept. I brought “Craft is King”, a deck of cards that was not only functional, but also a deep dive into the agency’s philosophy of craft.

Here’s how the deck works: each face card and Joker contained a QR code that led to an animation of a team member and their role as a craftsperson.

Each numbered card featured its very own creative musing and one-of-a-kind suit design. (For those keeping count, I wrote 40 total.)

Not only was the gift a hit with clients, but it also won us a Silver ADDY from the Chicago Advertising Federation, a Gold PRINT Award, and a Graphis Design Award. Not too shabby!

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Design by Stacey Chapman (Creative Director) and Victoria Wesloh (Art Director)