Wayfair wanted to expand its “Wayborhood” universe by showing a relatable, human side to home life—and how their quality furniture fits into the picture.

THE IDEA:

With Wayfair, you get high quality furniture that sticks around for a long time.

Long enough to feel like part of the family.

We decided to tell that story through a series of TV and radio spots.

TV SPOTS

“Part of the Family” :30

“Part of the Family” :06

RADIO

Our friend (and Wayfair fan) Kelly Clarkson helped share this sentiment over radio.

Part of the Family :60
Part of the Family :30
Part of the Family :15

SPECIAL THANKS TO:

Agency | Havas Chicago:

  • SVP, Group Creative Director - Jeff Beck

  • Associate Creative Director (Copy) - Jared Owenby

  • Associate Creative Director (Art) - Jane Owenby

  • Copywriter - Audrey Hansa

  • Senior Producer - Megan Swartzlander

Production | Ruckus Films:

  • JJ Adler - Director

  • Mino Jarjoura - EP/MD

  • Adam Litt - HOP

  • Jeff Shupe - Line Producer

Editorial | Havas Chicago:

  • Matt Glover - Editor

Audio | Another Country:

  • Tim Konn - MD/EP

  • Drew Weir - Sound Designer/Mixer

  • Lucas Hansa - Audio Engineer

Color | Company 3:

  • Tyler Rother - Colorist

  • Jenny Roberts - Senior Color Producer

VFX/Finish | Noise:

  • Michael Gregory - VFX Supervisor, CD

  • Karen Anderson - Executive Producer

  • Ishaa Kotecha - VFX Producer

Music | The Elements:

  • Senior Producer: Danielle Beauvoir

  • Creative Director(s): J Bonilla, Ian Dalsemer, Dan Bewick

  • Creative Producer: Scott Coleman