THE ASK:

HOW DO WE SPREAD THE WORD THAT DISNEY’S 100TH ANNIVERSARY TOYS ARE COMING TO MCDONALD’S HAPPY MEALS?

STREAMING AUDIO

Taking an icon to icon approach, we created a streaming audio series that married the memorable McDonald’s I’m Lovin’ It jingle with classic Disney voices.

CHEWBACCA

GOOFY

LIGHTNING MCQUEEN

OOH

These OOH examples include characters from the Happy Meal toys, leaning into each one’s unique qualities to drive our messaging.

SOCIAL

giving back

As a way to give back, we’ll have our Disney and McDonald’s friends visit Ronald McDonald House Charities across the country. They’ll bring some comfort to kids who need it most, taking pics and handing out Happy Meal toys.

Art direction by Victoria Wesloh.